For over 25 years, I’ve been fascinated by generational dynamics in the workplace. That fascination grew into a research focus—specifically, how Baby Boomer and Millennial professionals experienced shifts in communication, productivity, and workplace satisfaction during the pandemic. But one theme keeps surfacing in both my academic work and my career services role: associations are missing […]
The goal of member communications isn’t just outreach—it’s to build trust, deliver insights, and strengthen member engagement over time. According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms. That’s 28 opportunities to inform, educate, and connect. But […]
It’s way too easy for communications today to consume our members rather than serve them. Even when your association’s content is relevant and timely, it has to compete with a news and media landscape that feels like non-stop noise. It’s no surprise then that 55% of association professionals surveyed for the 2024 Association Benchmarking Report […]
Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive. However, many associations struggle to pinpoint where they are falling short. This is where communications services, particularly a Gap Analysis, come into […]
Many associations seem to forget about the importance of a communications plan, especially when they have their head down working on the day-to-day tasks that always seem extra important in the moment.However, setting your intentions for how you want your association to progress and succeed in the future is just as important as the tasks you need to complete to survive the day. Although having an overall communications plan is one step in the right direction, there is value in having both an annual and long-term communications plan. Learn more.
Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Future-proofing helps to ensure that your association continues long after major disruptions. One of the best ways to future-proof? Diversifying your non-dues revenue (NDR) sources. […]
On October 21, Naylor and Association Adviser hosted “Yesterday, Today, Tomorrow: 10 Years of Association Communications.” In the hour-long webinar, we looked back at where we’ve been, where we are, and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report. We reviewed important trends that have shaped the association industry over […]
Social media strategy is so much more than a posting a photo and replying to comments – it is both an art and a science. Having a strong strategy for social channels can bring awareness to your association, your message, and your mission. Social media is a key piece of your larger communications puzzle. Having […]
Join us as we look back at where we’ve been, where we are, and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report. This one-hour webinar reviews important data and findings from the 2021 Association Communications Benchmarking Report and shares actionable recommendations and tips to help associations think creatively and innovate the ways in which […]
How to make an annual communications plan that shows your association’s leadership how communications will help reach your organization’s strategic goals.