Careers

Creating Career Center Exposure and Generating Additional Revenue at your Onsite Event

By April Dunnett • July 25, 2018

Your events play a major part in gaining recognition for your association. They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. One area of career center exposure that associations sometimes overlook is incorporating their career center or job board into their onsite events. Here are some distinct ways to do that:

Booth presence / Handouts

Having an onsite booth presence for your career center is essential in getting the word out and is also one of the easiest ways to educate your audience. This can be as simple as a table set up with flyers or handouts informing your attendees about the benefits of your career center. Instructions about how to register on the board can also be included.

This booth can be manned with someone who is knowledgeable about the career center workings and benefits to answer questions that your attendees may have.

Registration kiosks

With hundreds (or more) industry professionals attending your event, there is no better opportunity to engage them with your career center than setting up computer kiosks where they can register an account, post any open positions their company may have available or search and apply for open positions.

Career fairs

When it comes to making employment connections, there is no substitute for face-to-face meetings. Holding a career fair at your event provides your audience with one of the best ways to find new job opportunities. Many career centers can integrate career fair information into the user experience, such as the addition of event information that informs logged-in users about the upcoming event and encourage them to register.

Naylor’s expert team can help you integrate your career center with on-site events. Contact us today to learn how to do this at your association.

Giveaways!

Giveaways can help engage additional candidates with your career center. Job seekers who register their profile on the career center during a certain time period can be entered to win a prize. This could include discounts on membership dues, resume writing services or coaching services.

Promotions

Your association can run employer listing promotions at any time through your career center, but offering a discount timed to your events is a nice “thank you” to employers who are further supporting your association by attending your event. Postcards that offer a certain discount off future job postings can be given to any attending employer. This will help to keep your association in mind the next time that employer needs to advertise hiring opportunities.

Career center learning sessions

For some associations, providing additional training and insight into their career center platform has helped their members and users engage with it more. Some attendees may not know that you have the career center as a resource or are a bit reluctant to use it if they are not very tech-savvy. A session about the benefits of your career center and a walk-through about how to use it can help involve additional users and get them taking advantage of its benefits.

Resume writing / Coaching sessions

Offering additional career center services to your onsite audience has proven to be beneficial to many associations. If your organization works with a resume writer, or if you have seasoned members that would be willing to assist with coaching, employing them as an on-demand or scheduled resource for registered job seekers may be a valued perk of attending.

While promoting your career center at your onsite event will inevitably help in driving additional traffic to the career center, your events can also be promoted within your career center platform. By incorporating event information onto your career center pages, you will undoubtedly receive more exposure to the event. This will engage your career center audience with your events more, which will increase attendance and possible additional dues revenue for your association.

About The Author

April Dunnett is an account manager with career solutions division of Naylor Association Solutions.