Why you should always go in person and share a ride. Plus, ten ways association events are better than they used to be.
You never know unless you go. For the sixth year in a row, our Association Communication Benchmarking study found that live events remain the most highly-rated member communication channel—by far—out of more than two-dozen studied.
More associations are waking up to “smell the coffee.”
Before your association sends its next member newsletter or email announcement, ask yourself: When was the last time you updated your email list?
With 2008 and 2009 in the rear view mirror, early indicators signal better times ahead for savvy association event planners, but it won't be easy.
By Association Adviser staff