In the latest episode of the Association Adviser podcast, hosted by Christine Shaw, CEO and President of Naylor Association Solutions, we explore the powerful synergy between positivity and creativity in motivating teams to achieve remarkable results. Our special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), […]
Your association has to market your services for successful sales. Try one or more of these recommended marketing tools for your new sales department.
How much your association should sell to new vs. returning advertisers will vary by publication type, history & industry. Here are some general guidelines.
Your sales team should learn, love and master the sales process of prospecting, overcoming objections, closing sales, and delighting customers. How do you teach them these skills?
How does an association start and build a sales department?This question is a big one to answer, but making the decision to build a sales department in your association – either on your own or by outsourcing to a company like Naylor – has the potential to pay off in big ways.
The new norm is to have more work than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout?
Experts share tips and best practices from the trenches.
A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” She simply calls it “posting photos on Insta.” (Other parents out there probably recognize this slang.) But my colleague noticed that one afternoon, after his daughter snapped a “selfie” of […]
Experts say technology is a strategy, not a cost center. Too many associations have invested significantly in technology and are underutilizing it because they underestimate the staff time needed to use it correctly. Do you really need to be on the “bleeding edge?”
By Hank Berkowitz
No matter what industry you’re in, attracting and retaining top-quality staff is a crucial piece of the puzzle that leads to your association’s success. Without top talent, your different departments won’t function smoothly, effective strategies won’t be put in place, and your team may start to lack the kind of motivation it takes to excel and propel your association forward. According to the 2022 Association Benchmarking Report, 51% of associations feel understaffed, meaning it’s essential for the team members you have in place to be high performers who are invested in your long-term success.
