Revenue pressure has become the norm for many association leaders. While membership dues are still important, they no longer cover everything associations are expected to deliver. Operational needs are growing, digital expectations are higher than ever, and members want more tailored, meaningful value. Most associations understand this shift. The real challenge is figuring out the best way to respond. In many […]
As associations gear up for 2025, diversifying revenue streams beyond membership dues is essential for long-term success. A new year offers a fresh start to rethink strategies, tap into emerging trends, and optimize existing opportunities. Here are actionable ways to maximize non-dues revenue while embracing the possibilities of 2025. Leverage Data to Identify Opportunities Use […]
Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. By effectively engaging members through targeted messaging and personalized content, associations can unlock new non-dues revenue opportunities that contribute to their financial sustainability. Here’s a closer look at how […]
In this episode of the Association Adviser podcast, Christine Shaw, CEO & President of Naylor Association Solutions speaks with Larry Montague, President & CEO of TAPPI. Larry shares insights from his international experiences and strategies for enhancing membership growth, engagement, and non-dues revenue. For association leaders seeking actionable strategies, this episode offers invaluable advice on member-centric […]
Danger Will Robinson! Much like the robot from the classic sci-fi show “Lost in Space”, who protected his little friend from harm, more and more associations of all sizes are finding themselves lost and on alert with revenue reductions. This dilemma has been proven to be the #1 challenge by association leaders surveyed from Naylor […]
For associations and membership-based organizations, sustaining financial health often relies on diversifying revenue streams beyond traditional membership dues. Non-dues revenue (NDR) has become a critical aspect of financial sustainability, and an effective strategy heavily involves intentional and preplanned content development. In this article, we’ll uncover how associations can leverage content to boost NDR and ensure […]
This one-hour webinar reviews important data and findings from the 2023 Association Benchmarking Report. We will share actionable recommendations and strategies to empower associations with innovative methods for boosting their financial stability, while diving into the intricate landscape of non-dues revenue generation. After watching, you will learn: The three primary barriers that stand in the way of more non-dues revenue […]
2023 marked an important shift in how associations are prioritizing the challenges they face every day. For the first time in its 12-year history, respondents in Naylor and Association Adviser’s 2023 Association Benchmarking Report identified “generating non-dues revenue” as their greatest challenge. This speaks volumes about how important financial stability and growth are to an […]
In May of 2021, Noora Health, a non-profit dedicated to educating families about infant care in southeast Asia, successfully raised $4.5 million through an NFT, showcasing an innovative approach to fundraising. While your organization might not be prepared for such cutting-edge methods, there exist numerous opportunities to adopt a fresh perspective in augmenting non-dues revenue. […]
Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Future-proofing helps to ensure that your association continues long after major disruptions. One of the best ways to future-proof? Diversifying your non-dues revenue (NDR) sources. […]