Long gone are the days of being able to reach your members strictly through what feels like a network of directionally challenged carrier pigeons. Today, associations have virtually unlimited methods of targeted communication vehicles at their disposal. And, according to Naylor’s 2025 Benchmarking Report, associations engage with members an average of more than 30 times per month across […]
When it comes to member retention, creativity and consistency are often the difference between a reminder email and a true movement. The International Interior Design Association (IIDA) proved this with its award-winning “I Am IIDA” campaign, which not only celebrated the organization’s 30th anniversary but also energized members across every segment of its community. The […]
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. In the latest episode of Association Adviser TV, we spoke with Carl Good, vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA).
Associations spend a great deal of time building programs, events, communications, resources, and member communities. That work matters. But members often judge the experience through a simpler question: Does the association seem to understand what they need? That is why feedback matters to retention. Not because it is a best practice to check off, but […]
Membership is the foundation of every successful association. To thrive, associations must focus on attracting new members while keeping existing ones engaged and invested. This requires a thoughtful approach that combines delivering clear value, leveraging technology, and building meaningful connections. Here’s how associations can take actionable steps to strengthen their membership strategy. Understand Your Members’ […]
Membership retention is the cornerstone of any successful organization, whether it’s a gym, a professional association, or a subscription-based service. Building a loyal base of members not only ensures a steady revenue stream but also fosters a sense of community and belonging. However, retaining members requires more than just signing them up; it demands ongoing […]
Are associations staying relevant in these challenging times? Last month’s Association Adviser reader poll indicated yes, as nearly half (42.2 percent) of respondents told us that they’ve been surprised by their ability to grow, or at least maintain, their membership bases through the economic downturn.
By Association Adviser staff
Associations have leaned on a familiar rhythm for member value: an annual conference, maybe a quarterly magazine, and a lot of quiet in between. That rhythm no longer matches how members expect to engage, according to speakers at a recent webinar co-hosted by Naylor Association Solutions and TaleWind Digital, “Digital Destinations: The New Model for Member Engagement and Association […]
When most of your members operate inside large organizations, an individual self-paid enrollment model will only take you so far. Finseca, the professional association for financial security professionals, recognized that gap and rebuilt its membership structure around how its members actually operate. The redesign centered on firm-level billing and operationally embedded renewals—structures that removed friction […]
From the day I started working closely with trade associations—approximately a month after the first iPhone was unveiled—I’ve heard the cry of the canary in the coalmine: Association membership is declining. Regardless of industry or location, association executives have been sounding alarms to indicate a frightening number of current and potential members were opting out. […]