If there was ever a time to solidify your association as the “voice of the industry,” the time is now. Members are looking to their associations for accurate and thoughtful guidance in an ever-changing world. Balancing the acts of keeping members engaged and connected while meeting association goals amidst trying to roll out new communications […]
This is the digital age. There are few guarantees in life; however, I’m certain you have networked on LinkedIn, scrolled through Instagram and Facebook, watched movies and shows on Netflix or Hulu, or purchased items on Amazon. While you were doing those things, whether you realized it or not, your data was being collected, and […]
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard.
The goal of member communications isn’t just outreach—it’s to build trust, deliver insights, and strengthen member engagement over time. According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms. That’s 28 opportunities to inform, educate, and connect. But […]
It’s way too easy for communications today to consume our members rather than serve them. Even when your association’s content is relevant and timely, it has to compete with a news and media landscape that feels like non-stop noise. It’s no surprise then that 55% of association professionals surveyed for the 2024 Association Benchmarking Report […]
Today, associations are finding it increasingly necessary to optimize their communication strategies. Whether it’s engaging members, attracting new audiences, or maintaining relevance in their industries, associations must leverage effective communications to stay competitive. However, many associations struggle to pinpoint where they are falling short. This is where communications services, particularly a Gap Analysis, come into […]
Many associations seem to forget about the importance of a communications plan, especially when they have their head down working on the day-to-day tasks that always seem extra important in the moment.However, setting your intentions for how you want your association to progress and succeed in the future is just as important as the tasks you need to complete to survive the day. Although having an overall communications plan is one step in the right direction, there is value in having both an annual and long-term communications plan. Learn more.
Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Future-proofing helps to ensure that your association continues long after major disruptions. One of the best ways to future-proof? Diversifying your non-dues revenue (NDR) sources. […]
On October 21, Naylor and Association Adviser hosted “Yesterday, Today, Tomorrow: 10 Years of Association Communications.” In the hour-long webinar, we looked back at where we’ve been, where we are, and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report. We reviewed important trends that have shaped the association industry over […]
Social media strategy is so much more than a posting a photo and replying to comments – it is both an art and a science. Having a strong strategy for social channels can bring awareness to your association, your message, and your mission. Social media is a key piece of your larger communications puzzle. Having […]
