Welcome to UGC 101! Part 1 introduced the benefits of user-generated content. Now, the second of this two-part series will show you how to build your community as a foundation for mining the best UGC. Now that you have an idea of what user-generated content is, the next step is to foster a community rich […]
Visiting a lot of European pubs and beer gardens gives a new perspective on association community building. Like visitors to a pub, associations are more likely to keep new members if they immediately make them feel welcome and affirmed in their decision to join. What is your association doing to turn “tourists” into regulars?
Membership retention is the cornerstone of any successful organization, whether it’s a gym, a professional association, or a subscription-based service. Building a loyal base of members not only ensures a steady revenue stream but also fosters a sense of community and belonging. However, retaining members requires more than just signing them up; it demands ongoing […]
Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Future-proofing helps to ensure that your association continues long after major disruptions. One of the best ways to future-proof? Diversifying your non-dues revenue (NDR) sources. […]
By David Butler & David Freeman If your association depends almost solely on one revenue source, you’re at a major — and potentially catastrophic — risk if that revenue source shifts. In order to make sure you’re prepared for unforeseen revenue stream changes and to ensure the long-term success and viability of your association, you […]
Before 2020, the Virtual Association Network & Associations Catalyzing Entrepreneurship pop-up groups were connecting remote association professionals with resources and wisdom.
Consumers want brands to share their values and engage with their community in meaningful ways. Try user-produced community content for your next marketing win.
How associations are leveraging grants to inspire innovation, encourage professional development and expand the association community.
Since events are a significant contributor to associations for generating and maintaining memberships and non-dues revenue, it’s important to consistently offer enticing and exciting events for your members and industry. Whether your association’s event goals are building community, promoting the association, educating members and the general public or connecting with industry organizations, it’s mission-critical to work toward boosting attendance. Learn more.
In the association world, events aren’t just scheduled activities—they are the pulse that drives engagement, growth, and innovation. As associations strive to offer value beyond membership dues, events provide the platform where community, learning, and networking collide in powerful ways. To understand the true impact of events, we need to look beyond the surface. What […]
