Foresight Focus: Artificial Intelligence

We cannot build future-ready associations based on human intelligence alone. Associations must endeavor to blend human and artifical intelligence for maximum beneficial impact.

How Association Content Creators Can Unleash AI’s Potential

It’s not an understatement to say that artificial intelligence is revolutionizing the way content is created, consumed, and shared.  

From automating content creation to enhancing content personalization, AI has emerged as an indispensable tool for content creators seeking to enhance their productivity, engagement, and impact. However, it’s a tool that also has limitations, so understanding what AI can and cannot do – or perhaps more accurately what your association is willing or unwilling to allow it to do for you – is an important distinction.  

Podcast: What is Machine Learning?

We speak with Chris Knoch of Big Squid on this episode of The Association Adviser Podcast. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success.

The Duty of Foresight: Five Years Later

The 3 most serious challenges we will need to confront—artificial intelligence and automation, the climate crisis and economic inequality—will force us to answer existential questions about what makes us human, the extent of our commitment to other people and whether we are prepared to sacrifice to survive.

The Membership Blueprint

Membership is the cornerstone of associations, yet the traditional approaches to attracting and retaining members are no longer enough. With competition from for-profits, online networks, and tech-driven platforms, associations must adopt a more innovative and data-driven approach to remain relevant. In 2025, success lies in moving beyond generic offerings and creating personalized, impactful experiences that […]

What We Will Need in the Next Sixty Months

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. As of this article’s publication date (12/19/24), there are 1838 days remaining in The Turbulent Twenties, and 13 days until this decade’s midpoint on January 1, 2025. Let me begin with an apology. It […]

Unveiling the 2024 Association Benchmarking Report: Insights into Association Challenges and Progress

Naylor Association Solutions and Association Adviser are proud to present the 2024 Association Benchmarking Report, an in-depth analysis of the current trends, challenges, and progress shaping the association landscape. Based on survey data from hundreds of senior staff members across North American trade associations, professional societies, and association management companies, this year’s report sheds light […]