Member Communication Resources

Our Case Studies Help You Chart the Best Path Forward


From healthcare to home building and financial planning to manufacturing, Naylor works with state, regional and national associations within a variety of industries. Hear firsthand why these associations selected Naylor Association Solutions to help meet their communication needs and see the results from doing so.

Naylor_NAFA_casestudyRecognizing interest in their publications was declining, NAFA Fleet Management Association looked for ways to boost its authority and reach in the fleet management industry. They turned to Naylor to help maintain their status as the voice of the fleet management profession. Read more about NAFA’s story.




Naylor_NSSGA_casestudyWhen you’re the leading voice of those who create the foundation of American life, consistent excellence for holding your brand and members to the highest regard is your goal. Addressing this intricate task, the National Stone, Sand & Gravel Association put its faith in Naylor’s trusted publication team. Read more about NSSGA’s story.




Naylor_constructor_casestudyDisgruntled with declining results of their Constructor magazine, the Associated General Contractors of America (AGC) sought a publisher who could reverse these negative trends.  When Naylor  proposed transforming Constructor into a full-fledged brand, AGC knew it was time to begin working. Read more about AGC Constructor’s story.




Naylor_MHEDA_casestudyThe innovative minds at the Material Handling Equipment Distributors Association (MHEDA) suspected that incorporating video into their communications strategy would increase audience engagement but the overwhelming task of creating a video strategy stifledprogress. MHEDA needed an expert partner in the industry, and Naylor was their answer. Read more about MHEDA’s story.




Naylor_Association-TVVideo is transforming the presentation of content around the world, and the mastery of this medium is proving to be the decisive factor for industry leading businesses. Improve your business’s outreach and success for tomorrow, by allowing Naylor to take you there today. Watch The Power of Video: An Association TV Case Study



Our Articles Provide a Wealth of Practical Knowledge:


Ready to Make Your Magazine Move? 6 questions to consider before embarking Producing a magazine is work. Whether you already produce a print magazine and are considering going all digital, or if you are thinking about incorporating one into your communications program for the first time, read through our checklist first.

The 5 Laws of Attraction: Increasing the Advertiser Appeal of Your Association’s Print Publication – Between keeping your current members engaged, recruiting new members, lobbying for your organization’s interests and planning your annual meetings, focusing on the advertiser appeal of your publication may go overlooked, costing you revenue, allied member support and reputation. Read this paper for advice about improving non-dues revenue by improving editorial, design and sales techniques.

10 Secrets to a Winning Communications Programthis is a flier. It needs the new Naylor look. We should look at the text to see where we can mention further info in other resources, such as the flier listed above under #6 on this flier, or Association Adviser. We should also think about expanding some sections, like the last one about measurement. There’s more that can be said about measuring online publications/videos, and measuring response at events.


Useful Infographics



Communication Overload Is Real








Naylor_Hosting-a-Business-Exchange-EventHosting a Business Exchange Event: Is the Model Right For Your Association?








Naylor_Online-Video-infographicWhy You Should Advertise With Online Video








Naylor_-B2B-Print-infographicB2B Print: What’s the Big Deal?








Naylor_Online-B2B-MediaOnline B2B Media: What’s the Big Deal?










Naylor_Roadmap-to-RelevanceA Roadmap to Relevance Through Great Content – A turn-by-turn guide for developing truly engaging content and delivering it with impact across today’s always-on, ever-changing media landscape.








2015 Association Communications Benchmarking Report – This definitive report for peer benchmarking in association communications delivers data and insights from more than 1,000 trade and professional association leaders from more than 90 industries.


Career Center Resources

eBooks and White Papers Put You in the Know


Naylor_Career-Center-Best-PracticesCareer Center Best Practices: A practical workbook to help turn your career center into a revenue-generating, member-engaging superstar.







Tapping the Power of Career Center Networks 372x218Tapping the Power of Career Center Networks: See why Boxwood Career Center Networks generate 30 percent more revenue than other career centers.







Naylor_Free-to-FeeFree to Fee: Using paid job postings to generate the revenue you need to develop and fund the programs your members need.








Naylor_7_Keys_Cover7 Keys to Unlocking Your Career Center’s Potential: Read about the seven quick steps you can take to help optimize your career center and get it in shape to become one of your association’s most valuable resources.







Naylor_50-Facts50 Facts Every Association Absolutely, Positively Needs to Know About Career Centers: All career centers are not created equal. Don’t make a decision about your career center until you read the 50 most important facts to consider.
Naylor_Responsive-DesignResponsive Design: Providing the Best User Experience for Your Members: Your customers are now visiting you from their computers, laptops, tablets and mobile devices. Learn what they are expecting to see.







The A+ Solution bookThe A+ Solution: Addressing the skills gap and getting people back to work through workforce development programs is – and has long been – a national priority. Yet far too frequently, current programs fail for multiple reasons – from inconsistent funding and one-shot training programs to an over-reliance on local programs to solve a national problem. The A+ Solution makes the case for how and why over 70,000 professional societies and trade associations are perfectly positioned to train and support our workforce with proven expertise at minimal cost. The A+ Solution provides a compelling argument of what associations offer – and the changes needed to take wider advantage of their programs and services.




Case Studies: Learn from Experience

Why should you choose Boxwood for your online career center solutions? Our clients can answer that question best, and they are sharing their stories.  Get an inside look at the challenges faced by their organizations, from the difficulties experienced trying to manage a job board with limited staff resources to frustrations dealing with outdated platforms. Hear firsthand why they selected Boxwood to help, and see the results Boxwood delivered.


Naylor_AOA_casestudyAOA Excel’s business was thriving at providing endorsed business and career services to member optometrists. But with an outdated job-platform limiting growth, AOA Excel needed Boxwood’s career center expertise to take them to the next level. Read more about AOA Excel’s story.




Naylor_AmericanAcademyNeurology_casestudyPart of American Academy of Neurology’s (AAN) mission is to enhance their members’ career satisfaction. To do so, they turned to Boxwood for help revamping an outdated career center platform originally built as an extension of their print product. Read more about AAN’s story.




Naylor_ASCE_casestudyWhen you are in the business of providing well-built services to more than 146,000 engineers like the American Society of Civil Engineers (ASCE) is, you better have the right tools on hand. It is a good thing that Boxwood’s philosophy is anything is possible when you have the right set of tools. Read more about the ASCE’s story.




Naylor_NICET_casestudyThe National Institute for the Certification of Engineering’s (NICET) small in-house job board was surviving, but not thriving. After determining Boxwood’s solution was consistent with NICET’s culture, they were off and running to meet member demands and raise revenues.  Read more about the NICET’s story.




Naylor_ACC_casestudyThe Association of Corporate Counsel (ACC) is tasked with helping their members grow and prosper in their careers, so they set out to find a job board platform that is easy to use, has powerful data analytics and excellent customer service. Read more about ACC’s story.




Naylor_AORN_casestudyThe Association of periOperative Registered Nurses (AORN) set out to relieve the strain on internal resources from managing their job board and to find the right tools for capturing relevant data for their membership marketing efforts. Take a look at the unexpected benefits and results AORN recognized after implementing Boxwood’s Job Board service.



Naylor_NAMSS_casestudyThe National Association of Medical Staff Services (NAMSS) felt they needed a more robust career center platform to better meet the needs of their members. After conducting a quick poll, the results led them to Boxwood, and they have been enjoying a substantial increase in non-dues revenue ever since. Read more about the NAMSS’ story.



Video Case Studies:

The Certified Financial Planner Board

The Challenge: Creating a niche career center for certified financial planners and employers.

The Solution: Implemented Boxwood’s job board and job posting sales services.

The Results: Generated more than $100,000 in non-dues revenue in their first quarter.


The American Society of Health-System Pharmacists

The Challenge: Update an existing job board that would complement the ASHP’s unique career fair needs. The Solution: A Boxwood job board and job posting services customized to the ASHP. The Results: A customizable solution suited to meet ASHP’s unique career fair needs.  

Webinars: Best Practices Right at Your Desk


Event Resources

Case Studies: Leading Associations Choose Naylor


From healthcare to home building and financial planning to manufacturing, Naylor works with state, regional and national associations within a variety of industries. Hear firsthand why these associations selected Naylor Event Solutions to help take their trade shows and events from good to great.

Naylor_constructor_casestudyDisgruntled with their declining results of their Constructor  magazine, The Associated General Contractors of America (AGC) sought a solution to these negative trends.  When Naylor LLC proposed transforming Constructor into a full-fledged brand with conferences and events, AGC knew it was time to develop a partnership.  Read more about Naylor and AGC’s story.





Naylor_NAFA_casestudyBack in 2009, NAFA Fleet Management Association was experiencing a decline in exhibit booth sales at its annual event due to the recession and the expense to produce the show’s guide was proving to be cost prohibitive. Having been successful working with Naylor’s Communications team, NAFA turned both activities over to the Events team and has received a revenue share every year since making this move. Read more about NAFA’s story.



eBooks: Increase Event Profits

Naylor_5-STEPS-EVENTS5 Steps Toward Highly Profitable Events – Learn five specific steps your sales team can utilize to help them better understand your exhibitors’ markets, their brands’ positions and their specific goals, and to assure exhibitors that you have a team dedicated to their success.


Online Learning Resources

AMS Resources

Case Study: Clients Share Their Stories


Why should you choose Timberlake for your AMS solutions? Our clients can answer that question best, and they are sharing their stories.  Get an inside look at the challenges faced by their organizations, from the difficulty of trying to manage online registration to frustrations experienced accounting for different levels of membership. Hear firsthand why they selected Timberlake to help and see the results from doing so.

Naylor_AFIRE_casestudyThe Association of Foreign Investors in Real Estate (AFIRE) was frustrated after a custom-built website and database failed to function properly. With hopes of moving on from a discarded mess, AFIRE turned to Timberlake and has been thoroughly pleased with the change. Read more about AFIRE’s story.




eBooks: Gain Practical Knowledge


Naylor_Choose-an-AMS-ProviderHow Would an AMS Company Choose an AMS Provider? – A step-by-step guide to finding the perfect AMS provider and building a long-term partnership.