ONLINE BUYERS’ GUIDES & DIRECTORIES
Enhance Member Benefits While Earning Non-Dues Revenue.
NaylorNet’s online buyers’ guides & online directories offer your members an up-to-date, categorically organized database of the products and services they use every day. With multiple search capabilities, rich search results, the ability to request project bids and links to other portions of your website, anyone seeking information about your members, and products and services related to your industry will find exactly what they need in this user-friendly resource.
Bring industry information to your members in an organized, efficient way:
- Our project teams take care of everything from content development and site design to advertising sales and traffic reporting.
- Your buyers’ guide or directory is designed and branded to complement your association’s existing Web properties.
- Features include vendor contact information, product descriptions, business location maps, links to vendor websites and emails, videos, images, and a request for proposal tool.
- Built-in pay-per-click (PPC) and search engine optimization (SEO) strategies managed by Naylor drive more traffic to your guide or directory.
For even greater impact, pair your online buyers’ guide with a NaylorNet eNewsletter or digital edition. Offering these complementary services together drives additional traffic to your website, increases vendor satisfaction and builds greater non-dues revenue for your association.
Super-categories and sub-categories allow easy browsing with fewer clicks.
Premier listings enhance content and give members easy access to vendor information.
Google™ integration allows the visitor to search a vendor’s website from within the buyers’ guide and returns rich search results.
Linking between your eNewsletter, online buyers’ guide and website drive traffic, reinforces your message and builds user loyalty.
Your members can use our Request for Proposal (RFP) Automator tool to request project bids from multiple companies using a single form – then sit back as individual companies reply with their offerings.
Stay Ahead of the Curve with Naylor.
With NaylorNet, you will benefit from the latest tools and technology, increased non-dues revenue and a team of association communication professionals that appreciate your members as much as you do.