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Association TV / Video

ASSOCIATION TV / VIDEO


Engage your members with compelling video communications from Naylor

Video combines sight, sound and motion to help your prospective customers understand the value of your company’s products and services. It is the most effective way to inform, educate and engage your target market while differentiating your brand and maintaining your association’s position as the No. 1 source of industry information.

Why video?

  • You are 53 percent more likely to land on the front page of Google with video content than with basic text. (Forrester Research, 2011)
  • Adding video to emails increases click-through rates by 200 to 300 percent. (Forrester Research)
  • Fifty-four percent of companies that produce content marketing expect in invest more in branded video content during the coming year.
  • Monetize your content via banner advertising, pay-per-view or sponsored content.

Naylor makes it simple, effective and affordable to implement video-based communications and education programs. We can take raw footage and turn it into professional videos that will draw in your members and prospective members.

What is included?

  • A video network branded and integrated to your association website
  • Assistance with creation of a content strategy that increases engagement and maximizes trade show coverage
  • Video editing and production services resulting in high-quality content to ensure a professional look and feel
  • Video filming services are also available for your trade show and can be provided to your members and advertisers as well
  • Increased non-dues revenue through video-based marketing solutions for your advertisers and sponsors—a complete turnkey approach where Naylor takes care of all the details

Email us to learn more or contact your Naylor publisher to start integrating video into your strategic communication plan.

Visit the video channels below to view examples of Naylor’s video production services:

Association Adviser TV

Western Retail Lumber Association Member Update video series

Louisiana Oil & Gas Association sponsor video example

Earn more non-dues revenue with powerful video marketing from Naylor

Video-Case-Study-356x144

Take a look at how two of the top associations are using video to engage their members, drive growth and provide member value.

In addition to video production services, Naylor offers video hosting on a player that incorporates digital display advertising to help you earn non-dues revenue while displaying your videos.

Spark interest and generate more revenue with Naylor’s complete video solutions:

  • Demonstrate your firm’s expertise and capabilities through professional video production.
  • Give members the opportunity to attend your events online via live stream. Generate additional revenue from your event and grow your member-base.
  • Share customer testimonials, new product information, webinars, and white papers more powerfully through visuals and sound.
  • Post your videos and your message in multiple ways with the Video Everywhere! platform.

Stay Ahead of the Curve with Naylor.

With NaylorNet, you will benefit from the latest tools and technology, increased non-dues revenue and a team of association communication professionals that appreciate your members as much as you do.

PRINT & DIGITAL MEDIA | EVENT MANAGEMENT | MARKETING & RESEARCH | BOXWOOD CAREER SOLUTIONS | APPOINTMENT-BASED EVENTS | ADVERTISING, SPONSORSHIP & EXHIBIT SALES | ASSOCIATION TV & VIDEO | CONTENT STRATEGY

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