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OBG-Ad-Placements-Mockup

 

Standard Specs:

  • Advertiser supplies or Naylor create unless otherwise noted below
  • Creative accepted: JPG / GIF / SWF* (Some ad sizes DO NOT accept Flash. See exclusions below)
  • If supplying Third Party Tags, we only accept Javascript Tags (see below for exclusions) with complete Image Pathname and complete URL destination. Double check the URL destination to make sure it works.
  • Movie files are NOT accepted. No MP4, AVI, MOV…etc (See exclusions below).
  • Max file size 100KB
  • File must created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
  • File must be a minimum 72 dpi.
  • Animation must be no longer than 25 seconds (this includes multiple loops).
  • Animation should stop on the last frame OR a stop action will be applied. No continuous loops.
  • If supplying SWF*, ALL Flash files must follow the Flash Specifications below for proper operation with our system and reporting stats.
  • Font size should be a minimum of 10pts for legibility purposes depending on the font family.


Standard OBG Ad Sizes: 
Click the ad sizes below to view and download the sample.

Leaderboard (728 x 90 pixels)

Large Rectangle (300 x 250 pixels)

Featured Company Ad (Logo & Text)

  • Naylor will create or advertiser can supply the image.
  • Creative accepted for the logo: JPG Only and high quality format.
  • Photo images are prohibited.
  • Summary Content Text: Advertiser supplies 30-40 words description of the company. (No formatting.)
  • Third Party Tags: Not accepted. However URL click trackers are acceptable.


Page Peel (two files)

DownloadButton

 

 

  • 2 files required, small Teaser Peel and the large Ad Peel
  • Keep all important images and text upper right hand corner
  • Shape, Texture or colour can be continuous in the background
  • Lower left area is the Peel Effect that our system will create
  • Do not put important text or graphics in the lower left corner
  • Small teaser peel : 75 x 75 pixels
  • Large peel ad: 500 x 500 pixels
  • Creative accepted: JPG only (no animation)
  • Third Party Tags: Not accepted. However URL click trackers are acceptable.

  • Creative accepted: JPG Only
  • Max file size 100KB.
  • Third Party Tags: Not accepted.


Premier Listing Product Picture (240 x 240 pixels)

  • Naylor will create or Advertiser/Agency supplied
  • Creative accepted: JPG (static), GIF (animation)
  • SWF/Flash files are not accepted
  • Advertiser supplies images of their product(s). Not to be confused with an online banner. NO TEXT or contact information allowed
  • Third Party Tags: Not accepted. However URL click trackers are acceptable.


Premier Listing Video (400 x 300 pixels)

  • Creative Accepted: MP4, MOV and  AVI (all movie formats accepted as long as they can be converted to Flash Video Files)
  • Movie duration: up to 5 minutes in length
  • Max file size 50MB
  • VALID customer supplied Youtube URL Links are accepted and can be streamed through Naylor’s video player

 

Other Sizes


Product Showcase (175 x 120 pixels)

  • NAYLOR will Create
  • Logos and contact information are prohibited
  • No animation
  • Product Image: Advertiser supplies high quality image
  • Summary Text: Advertiser supplies up to 4 words maximum (Depends on length of words) in a text document, NAYLOR will typeset
  • Third Party Tags: Not accepted. However URL click trackers are acceptable.

Medium Rectangle (180 x 150 pixels)

Spotlight Tile Ad (125 x 125 pixels)

Vertical Banner (120 x 240 pixels)

Horizontal Banner (468 x 60 pixels)

Micro Banner (120 x 90 pixels)

300:100 Banner (300 x 100 pixels)

Mobile banner ads (320 x 50 pixels)

Mobile App Ads

*Please note: Email addresses cannot be used as a URL/Web link.


Flash Specifications for an Online Buyers’ Guide

  • We do not accept non-Adobe product SWF files generated from third party flash animation generators (For example, Swish).
  • Add ActionScript 2.0 or 3.0 NaylorNet button to your FLA file. It will allow us to control and track landing URL. See additional instructions below.
  • SWF file must be accompanied with the Adobe FLA working and supporting files.
  • Fonts need to be embedded within the animation.
  • Bitmaps/images should have “smoothing enabled” for best render quality.
  • Avoid transparency issues with web pages by creating a bottom layer and draw a solid filled box. Do not use Flash default stage color.
  • Infinite loop is not allowed. A complete stop/stop action is mandatory after 25 seconds.


ActionScript 2.0 NaylorNet Button

DownloadButton-AS2

 

 

  • Open AS2_NNBTN.FLA button file
  • Copy the invisible button
  • Open your FLA file and lock all the layers
  • Paste the button on top so it’s the first layer
  • Resize the button to cover the size of the ad
  • Button has to be constant throughout ad
  • DO NOT edit the button other then resizing it
  • Publish as ActionScript 2.0, Flash Player 9


ActionScript 3.0 NaylorNet Button

DownloadButton-AS3

 

 

  • Open the AS3_NNBTN.FLA button file
  • In the Timeline Window, select and copy both ActionScript and Button layers
  • Open your FLA file and lock all the layers
  • Paste both the ActionScript and Button layers on top so both are primary layers
  • Resize the button to cover the size of the ad
  • Button and ActionScript have to be constant throughout ad
  • DO NOT edit the button other then resizing it
  • Publish as ActionScript 3.0, Flash Player 10 or higher

For digital magazine flash ad specifications, please click here.


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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.