ONLINE AD SPECIFICATIONS
Good online ad design is critical to the success of any ad campaign. Click here for some best practice tips on online ad design.
We offer numerous ad sizes and accept several different file formats to suit your advertising needs:
Spotlight Tile Ad (125 x 125 pixels)
- Available in online buyers’ guides and eNewsletters.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below).
- JPG is the only format accepted for spotlight tiles in eNewsletters (no animation).
- Animation (online buyers’ guide ads only) must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Vertical Banner (120 x 240 pixels)
- Available in online buyers’ guides and eNewsletters.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below).
- JPG is the only format accepted for spotlight tiles in eNewsletters (no animation).
- Animation (online buyers’ guide ads only) must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Horizontal Banner (468 x 60 pixels)
- Available in online buyers’ guides and eNewsletters.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below)
- JPG is the only format accepted for spotlight tiles in eNewsletters (no animation).
- Animation (online buyers’ guide ads only) must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Premier Listing Logo (240 x 120 pixels)
- Available in online buyers’ guides.
- Creative accepted: JPG.
- Max file size 100KB.
Premier Listing Product Image (240 x 240 pixels)
- Available in online buyers’ guides.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below)
- Images only. No text.
- Animation must be no longer than 25 seconds (this includes multiple loops)
- Max file size 100KB
Premier Listing Video Image (400 x 300 pixels)
- Available in online buyers’ guides.
- Creative Accepted: .FLV (all movie formats accepted as long as they can be converted to Flash Video Files)
- Movie duration: up to 5 minutes in length
- Max file size 50MB
Skyscraper (120 x 600 pixels)- Available in eNewsletters.
- Creative accepted: JPG (no animation).
- Max file size 100KB.
Wide Skyscraper (160 x 600 pixels)
- Available with Naylor BannerNow services.
- Creative accepted: JPG (no animation).
- Max file size 100KB.
Vertical Rectangle (240 x 400 pixels)
- Available in eNewsletters.
- Creative accepted: JPG (no animation).
- Max file size 100KB.
Digital Edition Toolbar (250 x 50 pixels)
- Available in digital editions.
- Creative accepted: JPG.
- Max file size 100KB.
- 100-200 words recommended for expandable text box.
Digital Edition Sponsor-MAX (603 x 783 pixels)
- Available in digital editions.
- Creative accepted: JPG, EPS, MOV, AVI, MPG, SWF, FLV, Real Player (see Flash specifications below).
- Final Output:
- Static (non-animated) JPG, Min 150 DPI or higher.
Digital Edition Sponsorship (550 x 480 pixels)
- Available in digital editions.
- Creative accepted: JPG, EPS, MOV, AVI, MPG, SWF, FLV, Real Player (see Flash specifications below).
- Final Output:
- Static (non-animated) JPG, Min 150 DPI or higher.
Digital Edition Skyscraper (200 x 783 pixels)
- Available in digital editions.
- Creative accepted: JPG
- FINAL OUTPUT:
- Static (non-animated) JPG, Min 150 DPI or higher
- Available on select association websites and online buyers’ guides.
- 2 files required. Live area is only the top right diagonal corner.
- Small peel teaser: 75 x 75 pixels
- Large peel ad: 500 x 500 pixels
- Creative accepted: JPG only (no animation)
- Download Page Peel JPG template here.
Micro Banner (120 x 90 pixels)
- Available on select association websites and online buyers’ guides.
- Creative accepted: JPG/GIF.
- Animation must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Leaderboard (728 x 90 pixels)- Available on select association websites and online buyers’ guides, and with Naylor BannerNow.
- Creative accepted: JPG/GIF.
- File size must be no greater than 100KB.
- Animation must be no longer than 25 seconds (this includes multiple loops).
300:100 Banner (300 x 100 pixels)
- Available on select association websites and online buyers’ guides.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below).
- Animation must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Horizontal Half Banner (234 x 60 pixels)
- Available on select association websites and online buyers’ guides.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below).
- Animation must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Large Rectangle (300 x 250 pixels)
- Available on select association websites and online buyers’ guides, and with Naylor BannerNow services.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below).
- Animation must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Medium Rectangle (180 x 150 pixels)
- Available on newsletters, online buyers’ guide and select association websites.
- Creative accepted: JPG/GIF/SWF (see Flash specifications below).
- Animation must be no longer than 25 seconds (this includes multiple loops).
- Max file size 100KB.
Mobile banner ads (320 x 50 pixels)
- Available on mobile buyers’ guides.
- Creative accepted: JPG.
- Max file size 100KB.
- Click on the link above to open our event mobile app advertising guide and view specifications for several mobile app advertising opportunities.
*Please note: Email addresses cannot be used as a URL/Web link.
*All videos or animations are allowed to loop once but must have a stop action. GIF animations not recommended because GIFS are low resolution. Font size should be a minimum of 18 pts and a san serif font to ensure clarity.
Flash Specifications
General Animation Guidelines:
- All fonts, images and support animation files should be embedded within the animation.
- Bitmaps should have “smoothing enabled” for best pixel quality
- To avoid transparency issues with web pages, create a bottom layer and draw a solid filled box. Do not use Flash default stage color.
- Make sure there is no white space around the edge of the Flash animation.
- Infinite loop is not allowed. Please add a stop action after 3-4 loops. If animations are set to infinite loop, a stop action will be added.
Online Buyers’ Guide and Website Advertisement Flash Guidelines:
Create a blank button using Action Script 2.0 as follows:
- Open your .fla file.
- In the ‘Timeline’ create a new layer on top, and select the first frame.
- Draw a large rectangle or shape that will cover the whole banner
- Then convert your shape to a ‘Symbol’ and track it as a button
- From properties set the ‘Color Effect’ as ‘Alpha’ and set it to 0%
- With the newly created button selected, go to the ‘Actions’ Panel and add code exactly as below:
on (press) {
getURL(url, "_blank");
}
NOTE: Do not type your intended url in the code. Leave the word url as-is. The purpose of setting up your Flash creative like this is so that we can control the landing page. Please supply the desired URL to your Naylor account executive.
- Publish or export .SWF file for Flash Player 9 and ActionScript 2.0
Digital Edition Animation Guidelines:
- Set the frames per second (FPS) to 24
- Minimum 18pt type (depending on the font style) should be used for clarity
- Do not add buttons, button actions, web links or URL actions
- Avoid any ActionScript that can affect the NxtBook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like setTimeinterval.
- Files should be compressed best as possible
- Publish or export .SWF file for Flash Player 9 and ActionScript 3.0
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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.
