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Print Ad Specifications

PRINT AD SPECIFICATIONS


Standard Magazine Size
Book Trim Size: 8.375″ x 10.875″ / 50p3 x 65p3

AD SHAPE PICAS INCHES
DPS bleed 102p x 66p9 17 x 11.125
DPS 92p6 x 57p 15.417 x 9.5
FP bleed 51p9 x 66p9 8.625 x 11.125
FP 42p x 57p 7 x 9.5
2/3 horizontal 42p x 38p 7 x 6.333
2/3 vertical 27p6 x 57p 4.583 x 9.5
1/2 horizontal 42p x 27p6 7 x 4.583
1/2 vertical 27p6 x 42p 4.583 x 7
1/2 long vertical 20p x 57p 3.333 x 9.5
1/3 horizontal 42p x 18p 7 x 3
1/3 vertical 13p x 57p 2.166 x 9.5
1/3 square 27p6 x 27p6 4.583 x 4.583
1/4 horizontal 27p6 x 20p 4.583 x 3.333
1/4 vertical 20p x 27p6 3.333 x 4.583
1/4 banner 42p x 13p 7 x 2.166
1/6 horizontal 27p6 x 13p 4.583 x 2.166
1/6 vertical 13p x 27p6 2.166 x 4.583
1/6 banner*** 42p x 8p6 7 x 1.416
1/8 horizontal 20p x 13p 3.333 x 2.166
1/8 vertical 13p x 20p 2.166 x 3.333
1/12 horizontal* 13p x 12p6 2.166 x 2.083
1/16 banner 13p x 9p6 2.166 x 1.583
Classified logo** 3p x 8p
4p x 4p
8p x 3p
.5 x 1.333
.666 x .666
1.333 x .5

 

Roster Directory Size
Book Trim Size: 5.75″ x 8.5″ / 34p6 x 51p

AD SHAPE PICAS INCHES
DPS bleed 70p6 x 52p6 11.75 x 8.75
DPS 64p6 x 45 10.75 x 7.5
FP bleed 36p x 52p6 6 x 8.75
FP 30p x 45p 5 x 7.5
2/3 horizontal 30p x 29p6 5 x 4.916
1/2 horizontal 30p x 22p 5 x 3.666
1/2 vertical 14p x 45p 2.33 x 7.5
1/3 horizontal 30p x 14p 5 x 2.333
1/3 vertical 14p x 29p6 2.33 x 4.916
1/4 horizontal 30p x 10p 5 x 1.666
1/4 vertical 14p x 22p 2.333 x 3.666
1/6 horizontal 14p x 14p 2.333 x 2.333
1/8 horizontal 14p x 10p 2.333 x 1.666
1/10 banner 14p x 6p 2.333 x 1
* only for some books/upgraded classified/listing

 

COLOR AND GREYSCALE ART (PHOTOGRAPHS)


All scanned artwork must be scanned between 300 to 600 Dots Per Inch (DPI). The images should not be scaled beyond 75% and 125% of the image’s original size.

Example of Scanning Resolutions

dpi examples

When an image is scanned at a low resolution the pixels are larger and must represent larger pieces of the original, resulting in less picture detail, less color information, and an obvious degradation in the quality of reproduction. On the other hand, scanning at too high a resolution will be counterproductive; the file size of the scanned image will be unnecessarily large, causing longer process time at the RIP, with no gain in the quality of the printed halftone.

All work should be in the CMYK (Cyan/Magenta/Yellow/Black) mode, as this is the mode required for the printing process. If an RGB (Red/Green/Blue) file is submitted, it must be converted to CMYK. When the conversion takes place, color shifts can occur and Naylor will do our best to reproduce as close of a match to your printed output as possible.

 

LINE ART (BLACK AND WHITE LOGOS, TYPE)


All Line Art should be scanned at 600 dpi for the best quality output, otherwise, you risk a “jaggy” appearance in the printed image.
Line Art

 

DIGITAL ARTWORK


* Images from the web are not suitable for printing.

 

PRINTING SPECIFICATIONS


Trim

These specifications are to be used in conjunction with your chosen ad size.

Film Output

Please be wary of the binding type and page location that you have selected for your ad.

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Naylor is the leading provider of print and online media and event management solutions exclusively serving the association marketplace.

5950 NW 1st Place | Gainesville, FL 32607 | Tel (800) 369-6220 | Fax (352) 331-3525