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Posts by: Hlevitz

How to Gain Strategic Insight from Digital Metrics

Apr, 17, 2014 Hlevitz News 0

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting …

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Got NDR (Non-Dues Revenue)?

Apr, 17, 2014 Hlevitz News 0

Budgets are tight. Travel’s a hassle. Can’t justify the time out of the office, we tell ourselves. But again and again we return to our favorite annual conferences and events. Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. Not convinced? …

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What is Augmented Reality, and How Can Your Association Use It?

Apr, 01, 2014 Hlevitz News 0

An Association Adviser interview with Marcus Underwood From slick consumer magazines, to nuts-and-bolts trade journals, augmented reality is getting lots of buzz these days by content shapers anxious to hold readers’ attention in an increasingly digital age. To help separate the WOW factor from the real-world practicalities of AR, we turned to Naylor’s Chief Innovation …

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Association Leaders Focused on NDR, Communication, Membership and Data

Apr, 01, 2014 Hlevitz News 0

As we mark our fourth anniversary of Association Adviser this month, we thought we’d take the pulse of Association Adviser readers to see what surprised them the most over the past year. This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most …

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Incorporating Text Polling at Your Next Live Event

Apr, 01, 2014 Hlevitz News 0

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. While real-time audience surveys have been around for a while, text polling is one of the fastest growing and …

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NaylorNet Bringing Digital Communication Solutions to ASAE Technology Conference & Expo Attendees

Nov, 22, 2013 Hlevitz News 0

GAINESVILLE, Fla. — Naylor, LLC, North America’s leading provider of media and event management solutions for associations, announces its plans to exhibit at the American Society of Association Executives (ASAE) Technology Conference & Expo in Washington, D.C.

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Naylor, LLC releases 2013 Association Communications Benchmarking Report

Apr, 12, 2013 Hlevitz News 0

The latest communication research from Naylor reveals that a full 75 percent of senior-level association professionals believe members are not regularly reading their associations’ communications. The 2013 Association Communications Benchmarking Report taps into the pulse of association communication practices by revealing the biggest challenges as well as the progress made during the past two years by nearly 400 North American trade and professional associations. It is available for download on Naylor.com.

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