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Naylor’s Association Adviser and Global Exchange Events Redefine Association Business Development Through the Launch of Exclusive Hosted Buyer Program

Contact: Dana Plotke
Marketing Manager
Phone: (352) 333-3358
Email: dplotke@naylor.com

FOR IMMEDIATE RELEASE

Game-changing partnership created to promote and streamline association growth with Association Executive Exchange

DARIEN, Conn.   Association Adviser, the trusted source of best practices, news and leadership strategies for professional association executives and their staffs; and Global Exchange Events, the market leader in the creation of industry-defining Hosted Buyer Events, today announced that they are combining forces to launch the association industry’s most exclusive business and networking event: Association Executive Exchange.

Pairing Association Adviser’s intimate association industry knowledge with Global Exchange Events’ proven approach to designing and promoting Hosted Buyer Events is expected to bring new life to the way associations do business face-to-face.  “We’re thrilled to partner with GEE on such a great opportunity,” said Charles Popper, vice president of association relations for Naylor.  “Our goal is to offer a non-traditional platform that allows key association leaders to grow their organizations, while streamlining operations. Hosted buyer events offer the perfect forum to accomplish this.”

Hosted Buyer programs consist of appointment-based, one-on-one meetings between high-level buyers and industry suppliers in a highly focused but relaxed environment.  “Trade shows definitely have their place,” said Rob Ingraham, CEO of Global Exchange Events, “but our goal has always been to create events that are not only exclusive, but create a true sense of partnership within the industry. Imagine being able to conduct a year’s worth of sales meetings in two and a half days — that’s what we’re creating with the Association Executive Exchange.”

In addition to pre-scheduled appointments, the event will offer unlimited networking opportunities and breakout information sessions with forward-thinking industry leaders.  Both companies agree that the goal is to create a more strategic and focused approach than any previous event in the industry.  “Although the bottom line is about creating industry growth through expanded sales and partnerships,” said Ingraham, “we’re also heavily focused on helping associations stay relevant to their members, which is equally important.”

Association Executive Exchange gives association leadership and industry suppliers the most direct, personal and cost-effective way to connect, network and develop long-lasting business relationships.  The event will take place in Boca Raton, FL, at the luxurious Boca Raton Resort & Club from November 3-6, 2013.  For more information, or to register, please contact Melissa Oak or Dana Stratton at 203-202-2576 or visit the event website at www.AssociationExecutiveExchange.com.

About Association Adviser – www.AssociationAdviser.com

Association Adviser, brought to you by Naylor, is the trusted source of best practices, news and leadership strategies for professional association executives and their staffs.

Contact: Dana Plotke
352-333-3358
dplotke@naylor.com

About Global Exchange Events – www.ExchangeEvents.com

Global Exchange Events is a leader in the development and management of appointment-based events worldwide. The executive team combines decades of event management experience with a deep knowledge of the industries they serve, from both supplier and client perspectives. Global Exchange Events was acquired by Naylor in 2012.

Contact: Rob Ingraham
203-202-2576
ringraham@ExchangeEvents.com

About Naylor – www.naylor.com

Naylor helps more than 450 associations across 110 industries with communications, event management and marketing services that engage members and drive revenue. In print, online and face-to-face, Naylor delivers proven strategies, products and services that help you cut through the clutter.

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