Online Guidelines

We accept several different file formats to suit your advertising needs for the following products:

Online Buyers' Guide:

Online guide of products and services relevant to the association. Organized categorically with super and sub categories to allow for quick and easy searching. 

The guide offers four different creative options.

Spotlight Tile Ad (125 x 125 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Vertical Banner (120 x 240 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Horizontal Banner (468 x 60 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Premier Listing Logo (240 x 120 pixels)

• Creative accepted: jpg/gif
• Max file size 100kb

 

eNewsletter

Electronic newsletters are generally written by the association with advertising sold by Naylor and distributed by Naylor to the association's member list (though some associations wish to distribute themselves). Naylor has basic templates which are custom-fitted to each association.

Vertical Banner (120 x 240 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Horizontal Banner (468 x 60 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Skyscraper (120 x 600 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Vertical Rectangle (240 x 400 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Spotlight Tile Ad (125 x 125 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Text Ads

• Consult a NaylorNet Rep for details

 

eMagazine

The association’s exact print publication, in digital form.

eToolbar (250 x 50 pixels)

• Creative accepted: jpg/gif
• No animations
• Max file size 100kb

eSponsor-Full Page (645x900 pixels)

• Creative accepted: jpg/gif , AVI, MPG, MOV, FLV, SWF, REAL PLAYER (see Flash specifications below)
• Font size should be a minimum of 18pts and an SanSerif font to ensure clarity

eSponsor (645x465 pixels)

• Creative accepted: jpg/gif , AVI, MPG, MOV, FLV, SWF, REAL PLAYER (see Flash specifications below)
• Font size should be a minimum of 18pts and an SanSerif font to ensure clarity

Skyscraper (228 x 1140 pixels)

• Creative accepted: jpg/gif
• No animations
• Max file size 100kb

 

Other Available Sizes

Naylor sells advertising on the association’s existing website. Here are some of the common sizes.

Page Peel (two files)

• 75 x 75 for Small Peel Corner
• 500 x 500 pixels for full LARGE ad
• Only type accepted: jpg

Micro Banner (120 x 90 pixels)

• Creative accepted: jpg/gif
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Leaderboard (728 x 90 pixels)

• Creative accepted: jpg/gif
• File size must be no greater than 100kb
• Animation must be no longer than 25 seconds (this includes multiple loops)

300:100 Banner (300 x 100 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Horizontal Half Banner (234 x 60 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

 

Flash specifications

Animation:

• We do not support animations created using SWiSH.

• Make sure there is no white space around the edge of the Flash animation.
• Set the Flash file to a frame rate of 24 fps.
• For animations that shouldn't loop, please ActionScript it as such.
• Avoid any ActionScript that can affect the Nxtbook engine, such as the _parent layer of the animation, _level0 and _root references, or global functions like setTimeinterval.

• Animations used on the Nxtbook pages need to be created for display at the maximum zoom size.
• The normal maximum zoom size is 950 pixels wide, but if the maximum zoom size is made larger or smaller, we will then provide different dimension for the Flash animations accordingly.

• Animations created for the intro page, opposite the cover, should be made at 852x1050 pixels or dimensions that are proportional.

• There should be no links in the animations we are given. We will create the links so they can be tracked.

• There is no file size limit on animations, but for loading purposes, the files should be as small as possible.

• Images should be set to lossless compression instead of photo compression.
• Filenames for Flash animation files (SWFs) should not include special characters such as brackets, question marks, quotes, commas, etc. Underscore characters are ok to use.
• For background color, on a last or bottom layer draw a solid filled box. Do not use Flash default stage color. This will avoid transparency issues with webpages.

Setting Up Flash Creatives
If supplying a Flash creative you must also supply a back-up gif or jpg to serve to users that do not have the Flash plug-in. A hard-coded URL must NOT be used, in order for our software to track clicks we require your Flash creative to be set-up using our guidelines as follows:

1. From Macromedia Flash, open your .fla file.
2. Select the frame or object that you would like to track the click on.
3. From the Modify Menu, select Instance. The Instance Properties screen will appear. Change the object behavior to Button.
4. Right-click on the symbol and select Actions.
5. From the Actions menu select the OnMouse event and check the “Press” option.
6. From the Actions menu add a getURL action and in the URL box type “url” (no quotes) in lowercase, and check the “Expression” option next to it, in the Window field, select “_blank” and make sure Variables is set to Don’t Send. DO NOT TYPE THE COMPANY URL but the word URL.  Your code should look like this:

on (press) {
    getURL(url, "_blank");
}

If you are using Flash MX, just enter the code as shown below:

on (press) {
    getURL(url, window="_blank");
}

7. Click the OK box to accept the changes and proceed to publish or export your .SWF. Your Flash file is now ready to be tracked.

The purpose of setting up your Flash creative like this is so that we can control the URL. This means that you will still need to supply us with your intended URL, just not hard-coded into the Flash file. Should you wish to change your URL, just notify us and we can change it on the fly.

You can find more information on how to track Flash Banners at the Macromedia Rich Media Advertising Center at: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/.

 

Associations

To upload editorial content for your publications, please click the link from the menu to the left. For questions related to your eNewsletters and eMagazines please click here, for questions regarding Online Buyers’ Guide and Web Advertising Sales please click here with specific questions.

Advertisers

If you have questions or encounter problems that can't be answered by this site, please call us at 1-800-665-2456 and ask for one of our Digital Services representatives who will be happy to help you.