Online Guidelines

New Media Client Support for Online Products

Naylor's New Media Department will accept several different file formats to suit your advertising needs for the following products:

Online Buyers' Guide:

Online guide of products and services relevant to the association. Organized categorically with super and sub categories to allow for quick and easy searching. 

The guide offers three different creative options.

Spotlight Tile Ad (125 x 125 pixels)

• Creative accepted: jpg/gif/swf
• File size must be 75kb or smaller
• Animated gif/FLASH files can loop no more than 3 times

Vertical Banner (120 x 240 pixels)

• Both major types of creative accepted: jpg/gif and Flash (see Flash specifications below)
• Animation must be no longer than 8 seconds
• File size must be no greater than 100kb
• Animated gif/FLASH files can loop no more than 3 times

Premier Listing Logo
(240 x 120 pixels)

• Creative accepted: jpg/gif
• File size must be no greater than 20kb

 

eNewsletter

Electronic newsletters are generally written by the association with advertising sold by Naylor and distributed by Naylor to the association's member list (though some associations wish to distribute themselves). Naylor has basic templates which are custom-fitted to each association.

The eNewsletter generally offers only one ad type:  Vertical Banners.  The specifications for this are as follows:

Vertical Banner (120 x 240 pixels)

• Both major types of creative accepted: jpg/gif
• Animation must be no longer than 8 seconds
• File size must be no greater than 100kb
• FLASH files NOT accepted for eNewsletters
• Animated gif files can loop no more than 3 times

 

eMagazine

The association’s exact print publication, in digital form.

eToolbar (250 x 50 pixels)

• Company's information will appear in the top right-hand corner of the browser the eBook opens in.
• Only type accepted: jpeg

eSponsorship (431 x 277 pixels)

• This is the first ad readers see when they open their digital copy.
• File Formats for video:  FLV, AVI, MOV (QuickTime), Windows Media Player, Real Video.
• When sending QuickTime video files, please avoid using these video codecs:
• Intel Indeo Video and SoftDV. The recommended video codecs for QuickTime are:
  •  Uncompressed video
  •  Sorenson Video 1, 2, and 3
  •  Motion JPEG A and B
• When sending QuickTime video files, please avoid using the IMA 4:1 audio codec. The recommended audio codecs for QuickTime are

 Uncompressed audio
 ALaw 2:1
 ADPCM

Web Advertising Sales

Naylor sells advertising on the association’s existing website. Here are some of the common sizes.

Horizontal Banner (468 x 60 pixels)

• Both major types of creative accepted: jpg/gif and Flash (see Flash specifications below)
• Animation must be no longer than 8 seconds
• File size must be no greater than 30kb
• Animated gif/FLASH files can loop no more than 3 times

Spotlight Tile Ad (125 x 125 pixels)

• Creative accepted: jpg/gif/swf
• File size must be 75kb or smaller
• Animated gif/FLASH files can loop no more than 3 times

Page Peel

• 75 x 75 for Small Peel Corner
• 500 x 500 pixels for full LARGE ad
• Only type accepted: jpg

Flash specifications

Setting Up Flash Creatives
If supplying a Flash creative you must also supply a back-up gif or jpg to serve to users that do not have the Flash plug-in. A hard-coded URL must NOT be used, in order for our software to track clicks we require your Flash creative to be set-up using our guidelines as follows:

1. From Macromedia Flash, open your .fla file.
2. Select the frame or object that you would like to track the click on.
3. From the Modify Menu, select Instance. The Instance Properties screen will appear. Change the object behavior to Button.
4. Right-click on the symbol and select Actions.
5. From the Actions menu select the OnMouse event and check the “Press” option.
6. From the Actions menu add a getURL action and in the URL box type “url” (no quotes) in lowercase, and check the “Expression” option next to it, in the Window field, select “_blank” and make sure Variables is set to Don’t Send. DO NOT TYPE THE COMPANY URL but the word URL.  Your code should look like this:

on (press) {
    getURL(url, ”_blank”);
}

If you are using Flash MX, just enter the code as shown below:

on (press) {
    getURL(url, window=”_blank”);
}

7. Click the OK box to accept the changes and proceed to publish or export your .SWF. Your Flash file is now ready to be tracked.

The purpose of setting up your Flash creative like this is so that we can control the URL. This means that you will still need to supply us with your intended URL, just not hard-coded into the Flash file. Should you wish to change your URL, just notify us and we can change it on the fly.

You can find more information on how to track Flash Banners at the Macromedia Rich Media Advertising Center at: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/.

 

Associations

To upload editorial content for your publications, please click the link from the menu to the left. For questions related to your eNewsletters and eMagazines please click here, for questions regarding Online Buyers’ Guide and Web Advertising Sales please click here with specific questions.

Advertisers

If you have questions or encounter problems that can't be answered by this site, please call us at 1-800-665-2456 and ask for one of our Digital Services representatives who will be happy to help you.