Online Guidelines

We accept several different file formats to suit your advertising needs for the following products:

Online Buyers' Guide:

Online guide of products and services relevant to the association. Organized categorically with super and sub categories to allow for quick and easy searching. 

The guide offers four different creative options.

Spotlight Tile Ad (125 x 125 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Vertical Banner (120 x 240 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Horizontal Banner (468 x 60 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Premier Listing Logo (240 x 120 pixels)

• Creative accepted: jpg/gif
• Max file size 100kb

Premier Listing Product Listing (240 x 240 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Images only. No text.
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Premier Listing Video Listing (400 x 300 pixels)

• Creative Accepted: .flv (all movie formats accepted as long as they can be converted to Flash Video Files)
• Movie duration: up to 5 minutes in length
• Max file size 50 MB

 

eNewsletter

Electronic newsletters are generally written by the association with advertising sold by Naylor and distributed by Naylor to the association's member list (though some associations wish to distribute themselves). Naylor has basic templates which are custom-fitted to each association.

Vertical Banner (120 x 240 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Horizontal Banner (468 x 60 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Skyscraper (120 x 600 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Vertical Rectangle (240 x 400 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Spotlight Tile Ad (125 x 125 pixels)

• Creative accepted: jpg (no animation)
• Max file size 100kb

Text Ads

• Consult a NaylorNet Rep for details

 

eMagazine

The association’s exact print publication, in digital form.

eToolbar (250 x 50 pixels)

• Creative accepted: JPG, SWF ONLY
• Max file size 100kb
• Final Output file: Convert file to a SWF, Publish as Flash Player 9, Actionscript 3.0
• Please do not add a button, or any clickable actions
• Promotional text available

eSponsor-MAX (603 x 783 pixels)

• Creative accepted: JPG, Illustrator EPS, MOV, AVI, MPG, SWF, FLV, REAL PLAYER (see Flash specifications below)
• Static JPEG ads, Min. 150dpi or higher
• Static Illustrator EPS, convert fonts to curves, embed images
• Final Output file: Convert file to a SWF, Publish as Flash Player 9, Actionscript 3.0
• Please do not add a button, or any clickable actions

eSponsor (550 x 480pixels)

• Creative accepted: JPG, Illustrator EPS, MOV, AVI, MPG, SWF, FLV, REAL PLAYER
• Static JPEG ads, Min. 150dpi or higher
• Static Illustrator EPS, convert fonts to curves, embed images
• Final Output file: Convert file to a SWF, Publish as Flash Player 9, Actionscript 3.0
• Please do not add a button, or any clickable actions

Skyscraper (200 x 783 pixels)

• Creative accepted: JPG, Illustrator EPS, MOV, AVI, MPG, SWF, FLV, REAL PLAYER
• Static JPEG ads, Min. 150dpi or higher
• Static Illustrator EPS, convert fonts to curves, embed images
• Final Output file: Convert file to a SWF, Publish as Flash Player 9, Actionscript 3.0
• Please do not add a button, or any clickable actions

*All videos or animations are allowed to loop once but must have a stop action. GIF animations not recommended because GIFS are low resolution. Font size should be a minimum of 18pts and an San Serif font to ensure clarity.

 

Other Available Sizes

Naylor sells advertising on the association’s existing website. Here are some of the common sizes.

Page Peel (two files)

• 75 x 75 for Small Peel Corner
• 500 x 500 pixels for full LARGE ad
• Only type accepted: jpg

Micro Banner (120 x 90 pixels)

• Creative accepted: jpg/gif
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Leaderboard (728 x 90 pixels)

• Creative accepted: jpg/gif
• File size must be no greater than 100kb
• Animation must be no longer than 25 seconds (this includes multiple loops)

300:100 Banner (300 x 100 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

Horizontal Half Banner (234 x 60 pixels)

• Creative accepted: jpg/gif/swf (see Flash specifications below)
• Animation must be no longer than 25 seconds (this includes multiple loops)
• Max file size 100kb

 

Flash specifications

Animation Guidelines:

• Embed all fonts
• To avoid transparency issues with web pages, create a bottom layer and draw a solid filled box. Do not use Flash default stage color.
• Make sure there is no white space around the edge of the Flash animation.
• Animations that are supplied, please loop 3-4 times and add a stop action. If animations are set to continuous looping, a stop action will be added.

Online Buyers’ Guide and Website Advertisement Flash Guidelines:
Creating a button using Actionscript 2:

1. Open your .fla file.
2. In the ‘Timeline’ create a new layer on top, and select the first frame.
3. Draw a large rectangle or shape that will cover the whole banner
4. Then convert your shape to a ‘Symbol’ and track it as a button
5. From properties set the ‘Color Effect’ as ‘Alpha’ and set it to 0%
   
6. With the newly created button selected, go to the ‘Actions’ Panel and add the following code:
   

on (press) {
    getURL(url, "_blank");
}

NOTE: DO NOT TYPE THE COMPANY URL but the word "URL". The purpose of setting up your Flash creative like this is so that we can control the URL. Please contact your Naylor Sales Representative to supply your intended URL.

7. Publish or export your .SWF to Flash 9 player. Your Flash file is now ready to be tracked by our system.

You can find more information on how to track Flash Banners at the Macromedia Rich Media Advertising Center at: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/.

Nxtbook (eMagazine) Guidelines:

• Minimum 18pt type (depending on the font style) should be used for clarity.
• Do not add buttons, button actions, web links or URL actions, we will create the links and buttons so it can be tracked by our system.
• Avoid any ActionScript that can affect the Nxtbook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like setTimeinterval.
• Files should be compressed best as possible.
  

Associations

To upload editorial content for your publications, please click the link from the menu to the left. For questions related to your eNewsletters and eMagazines please click here, for questions regarding Online Buyers’ Guide and Web Advertising Sales please click here with specific questions.

Advertisers

If you have questions or encounter problems that can't be answered by this site, please call us at 1-800-665-2456 and ask for one of our Digital Services representatives who will be happy to help you.