Best Practice Tips

Click on the banner below to find out how to understand and improve online advertising:



Project Types

Select your project type below to view ad specifications for that project:

Learn about file and asset types here.

Learn about our ad production capabilities and examples here.

Due to recent changes in the online advertising industry, we strongly suggest not submitting ads in Flash (.SWF) format.


If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives.


Paid Search Disclosures

As part of our integrated marketing efforts to promote online buyers’ guides and select websites, Naylor creates and manages paid search campaigns through Google AdWords, Bing Ads, and other search engine and social media platforms. The scope of these campaigns is determined jointly by the association and its project team.

We strive to provide our clients with clear and honest information about paid search campaigns that may contribute to their media’s exposure and use. Please click on the links below to our most frequently used platforms’ ad disclosures to learn more about these platforms:

Google AdWords Advertiser Guide
Advertiser Guide update

Information about the Yahoo Bing Network

Twitter Advertising Terms

If you have questions about your campaign(s) or about the above platforms, please contact your Naylor representative or Naylor’s manager for online marketing.