2011 Association Communcations Benchmarking Survey

2011 Association Communications Benchmarking Report

This comprehensive full-color, spiral bound report contains:

Overall communications concerns and challenges of nearly 700 trade and professional associations
Top 10 recommendations for association executives and communications staff based on survey findings
Top 3 communication vehicles by frequency type
Frequency of member communications today vs. three years ago
Top 7 types of information associations believe are most important to members
Top 8 tools likely to be used more frequently for "listening" to members
Typical staff size of publishing/content creation teams
How allocation of resources planned for social media compare to traditional communications
The $50,000 budget question
Tools, techniques and frequency for member communications measurement
Cross tabulations and in-depth appendices based on staff size, membership size and operating budget

For a sneak peak at what you’ll get from the full benchmarking report, download the Executive Summary.

The definitive annual report on best practices and peer benchmarking data exclusively serving the association community.

The cost of the complete 2011 Association Communications Benchmarking Report is $395 (U.S.) for non-Naylor clients, $195 for current clients. If you are a client and would like to receive this discounted price, click here to request your PROMO code, which will be emailed to you immediately.