Naylor Is A Dynamic, Industry-Leading Company Dedicated to Building Stronger Associations.
Naylor helps build strong trade and professional associations by delivering a combination of member engagement and revenue-generating solutions. Our solutions span all major functional areas of an association. Our expertise and breadth of solutions is what makes Naylor different. We see opportunities others miss. Our unmatched insights, industry best practices and integrated solutions help associations succeed in ways they never imagined.
Our core operating values, paired with our desire to serve as an extension of your staff, sets us apart from other companies. With unsurpassed expertise in selling integrated association media and events solutions across 110 industries, we consistently renew more than 90 percent of our clients each year.
Naylor is headquartered in Gainesville, Florida with additional offices in Alpharetta, Georgia; Darien, Connecticut; McLean, Virginia; Hunt Valley, Maryland; Schaumburg, Illinois; and Winnipeg, Manitoba.
Alex DeBarrPresident and CEO
Alex DeBarr has been the president and CEO of Naylor Association Solutions since 2006. Since arriving at Naylor, Alex has led the evolution of Naylor’s product and service offerings, including the launch of a full digital product suite and the addition of a variety of event, SaaS, consulting and marketing services designed to serve the communication, engagement and non-dues revenue needs of business and professional associations. This expansion has included acquiring event management specialists Convention Management Group (CMG) in 2007, Global Exchange Events in 2012, Boxwood Technology, the leading career and job services provider for associations, in 2014, Timberlake Membership Software in January 2015 and W.J. Weiser and Associates, a leading association management company, in July 2015. Naylor also entered into an exclusive partnership with Blue Sky Broadcast in 2015 to distribute online learning services to associations in the U.S. and Canada. Naylor now works with more than 1,500 associations throughout both countries. Naylor was acquired in December 2013 by RLJ Equity Partners, the Bethesda, MD-based private equity firm founded by Robert L. Johnson.
Prior to joining Naylor, Alex spent 21 years at Advanstar Communications, a leading global media company providing integrated marketing solutions for healthcare, pharmaceutical, life sciences, and other industries, where he oversaw a number of Advanstar’s integrated market groups and managed company-wide editorial programs and review processes. He began his career at Advanstar predecessor Harcourt Brace Jovanovich Publications in 1984 and held a number of editorial, sales and publishing management roles before being appointed an executive vice president in 1997. Alex is a 1984 graduate of Ohio University’s E.W. Scripps School of Journalism, currently sits on the board of directors of ABM (The Association of Business Information and Media Companies), and has four grown children.
John SchwallieChief Financial Officer
John is a CPA who has specialized in building and restructuring businesses in the U.S. and overseas - particularly in fast-growing industries - for more than 20 years. John became chief financial officer of Czech Republic-based Nova TV, the first national private broadcast TV station in eastern Europe, in 1994, where he oversaw training and development of the station’s financial team and reporting systems, and acted as Nova’s primary financial liaison to parent company Central European Media Enterprises’ (CME) successful IPO. John subsequently was promoted to CFO, where he helped raise public equity and develop private investment for new stations in Slovakia, Slovenia, Poland, Ukraine and Romania. He later served as CFO and COO of Wild Brain, a San Francisco-based animation studio, before starting a consulting business to work as an interim executive for investors and their portfolio companies. John has a bachelor’s degree in accounting from Skidmore College and an MBA from Cornell University. John lives in Boston with his wife and three children. He works principally from Naylor’s Hunt Valley and Tysons Corner offices.
Marcus UnderwoodChief Operating Officer
As Chief Operating Officer, Marcus is responsible for ensuring Naylor’s products and services are meeting the ever-changing demands of its association partners. His focus is on transforming the way information is delivered and monetized within Naylor’s core markets. In addition, Marcus is involved in strategic partnership and acquisition discussions as well as post-acquisition integrations. Marcus has been with Naylor for nine years, starting out as vice president of NaylorNet, Naylor’s online division. Prior to joining Naylor in 2007, Marcus spent 13 years with Thomson Reuters’ healthcare division– a leading B2B media company in the pharmaceutical and health care markets – as senior vice president in charge of Internet initiatives and subsequently as president of Thomson Healthcare’s AHC Media division. Marcus attended the University of South Alabama where he earned a BA and an MA in English with a concentration in communications. Marcus is married with two teenage daughters and enjoys hiking, soccer, and traveling with his family.
Charles PopperSenior Vice President, Business Development
During his nearly 20 year-tenure with Naylor, Charles Popper has helped hundreds of associations develop the tools and techniques they need to remain competitive and relevant. Charles leads a team of 30 business development executives, whose core mission is to identify the pain points association leaders are experiencing in any number of areas including communications, events, career solutions, online learning, association management software and non-dues revenue generation. By keeping his finger on the pulse of what associations and their members care about most, Charles has been the driver behind numerous products and services that position associations for membership and non-dues revenue growth. Charles currently sits on the board of the Texas Society of Association Executives. He is a 1995 graduate of Florida State University who enjoys food, fitness, and spending time with his wife and two daughters.
Dave BornmannVice President of Marketing
Dave led the marketing team for one of Naylor’s companies, Boxwood Career Solutions, from 2012 until late 2014 when he was elevated to oversee marketing for all of Naylor. His areas of responsibility include branding, marketing strategy, segmentation, online marketing, product marketing and social media. As a veteran of five start-ups, Dave has a history of building strong teams, establishing solid business processes and preparing organizations for significant growth. He has held leadership roles at a number of companies including LightSquared, Velocita Wireless, Revolution Health, SprintNextel and Statoil Energy. He has a marketing MBA from the Kellogg School of Management at Northwestern University and a BA in economics from Swarthmore College. Dave is a fitness enthusiast, recently completed his first triathlon and likes to spend time with his family in Rehoboth Beach, Delaware.
Chip SharkeyVice President of Human Resources and Employee Development
At Naylor, Chip oversees human resource and employee development activities, including talent acquisition and management, training and organizational development programs, benefits and compensation, and employee relations. Chip joined Naylor in 2006 from Direct Holdings Worldwide, LLC, where he served as Senior Vice President of Human Resources. Prior to Direct Holdings, Chip spent 13 years with Lillian Vernon Corporation and 16 years with Busch Entertainment Corporation in VP and director roles. Chip holds a Bachelor of Science in recreation from the College of Health & Human Performance at the University of Florida where he is a member of the Hall of Fame and sits on the Eric Friedheim Tourism Institute Advisory Board. He also earned a Master of Science in human resource development from American University. Chip, who lives in Surry, Virginia, is married with three children and six grandsons.
Jon MeurlottGroup Vice President
Jon joined the Naylor team in March 2001 as a sales professional. Jon has held many advertising sales leadership positions over the past 14 years and currently serves as Group Vice President, overseeing eight Group Publishers and their specialized industry market teams. His team’s primary focus is to ensure Naylor’s association partners consistently achieve their communication and non-dues revenue goals. Jon is one of many champions of Naylor’s core operating values and firmly understands the keys to success are “Belief in Product” and the “Ability to Convey Belief.” Jon is a graduate of the University of Florida and is a former United States Marine who also spent 13 years as a sales professional in the insurance industry. Jon enjoys spending time with his wife at the beach as well as playing pickup games of basketball or golf with his children.
Tara EricsonGroup Vice President
Tara began her career at Naylor in 1999 as trainer and sales coach. In 2006, she was promoted to Director of Sales and opened a new office in the greater Atlanta area managing sales professionals for the online and events divisions. In 2013, Tara moved into the role of Group Vice President where she currently oversees five Group Publishers and specialized industry market teams located in Atlanta, Gainesville and Winnipeg. Prior to working with Naylor, Tara spent eight years in retail sales and management. She has a BA (Magna Cum Laude) from Stetson University, and enjoys running, reading, and spending time with her husband and two children.
Jill AndreuVice President of Content Strategy and Development
Jill is responsible for the overall strategy and leadership of Naylor’s content department. Her diverse Naylor career – spanning from editor to group publisher – bring both an editorial and strategic business growth perspective to the company. Jill is also responsible for execution of Content 360, a program that provides content strategy and leadership to the association marketplace, and Naylor’s gap analysis and survey services. Jill graduated from the University of Florida College of Journalism and Communications and lives in Gainesville with her husband and two children.
John KilchensteinSenior Director for Business Development
As Senior Director for Business Development, John and his team are responsible for introducing Naylor's communication solutions to trade and professional associations. John was hired by Naylor in 2006 and has held several positions including publisher, group publisher and business development director. He was promoted to senior director in January 2015. During his nine-year tenure at Naylor, John's top priority has been to help associations increase member value and engagement as well as drive non-dues revenue. John has 21 years of Business Development experience and is a graduate of Towson University with a BS in Business. He resides in Bel Air, MD with his wife and 3 kids. In his free time, he enjoys trips to the beach, coaching little league baseball and snowmobiling.
Boxwood Career Solutions
Tom AleyVice President, Client Management and Analytics, Boxwood Career Solutions
Tom started at Boxwood in 2005 as a director and now serves as vice president of client management & analytics. Tom oversees the client management team whose focus is to help associations build strong and sustainable career center businesses. He also developed Boxwood’s business intelligence and analytics programs. Prior to Boxwood, Tom served as vice president at QRS New Media, managing company financials and multi-million infrastructure projects for audio/video, television, radio and other broadcast media facilities. He is adept at understanding client needs and developing creative solutions. He has also worked for several mission-driven non-profits in campaign development and marketing. Tom earned a BS in economics from Towson University and enjoys cooking, travel and spending time with his family.
Lisa SachseVice President, Finance, Boxwood Career Solutions
Lisa began her tenure at Boxwood in 2000 as a consultant and joined full-time in early 2001 as Vice President of Finance. She is responsible for Boxwood financial reporting, including presentations of Boxwood’s corporate performance, annual budgeting, and other ad hoc reporting as required. She works with Boxwood associations to provide a greater understanding of system financial reporting capabilities. Lisa currently serves as a member of the Boxwood Management Team, and is an elected member of Naylor’s 401(k) Committee. She interacts with human resources on evaluation and presentation of Boxwood benefit plans, and provides support for certain business functions of Timberlake Association Solutions. Lisa graduated from Middle Tennessee State University and is a licensed CPA. Prior to joining Boxwood, Lisa served as Vice President of Finance for a national fleet sales company and Fila USA. She enjoys spending time with her family and attending her son’s college lacrosse games.
Trade Shows & Events
John GallagherGroup Vice President, Naylor Event Solutions
John oversees the Naylor Event Solutions team of trade show professionals which is responsible for producing over 15 association events per year. He has been involved extensively in exhibition and conference management in the U.S. and around the world. As former President & CEO of Messe Frankfurt North America and Senior Vice President of E.J. Krause & Associates, John has organized wholly owned events, joint ventures and association management events across multiple industries in every major venue in the US and internationally. He is a graduate of the University of Maryland School of Journalism. John lives in Maryland with his wife, two children and their yellow Labrador retriever, Maggie.
Association Management Software
Brian ChoateExecutive Vice President, Timberlake AMS Solutions
Brian Choate leads the Timberlake AMS Solutions team, providing association clients with comprehensive online solutions to manage memberships, financials, communications, websites, and events. He currently oversees and is responsible for the entire division, including sales, client on-boarding, customer support, and the product road map. Brian founded the AMS membership software company Timberlake in 1998, which Naylor acquired in 2014. Brian holds a BS in business and entrepreneurship from Gettysburg College. He is active with the American Society of Association Executives and serves on the Industry Partner Alliance Committee. Brian lives in northern Virginia with his wife and daughter.
Craig JudtVice President of Technology and Production
Craig started with Naylor in 2000 as an information technology consultant. He specializes in IT management systems, workflow and systems design. Craig is one of the senior architects of Naylor’s internal management information system which integrates sales, production and finance. In January 2005, he joined the team as director of technology services and was promoted to vice president of technology services in 2011. In 2012, Naylor added the operational management of production to his responsibilities. Prior to working with Naylor, Craig was a consultant for JCL Associates, specializing in process control and automation systems. He has a Master of Science degree in robotics and computer integrated manufacturing and holds credentials as a Professional Engineer. Outside of work, Craig enjoys spending time with his wife and two sons, playing golf, and working on house renovations.
Joe RosensteelVice President, Digital Product Development
Joe is a founding force of Boxwood’s vision, footprint and reputation in the association and career center arenas. Joe strategically manages mission critical personnel to drive Boxwood and Timberlake’s unrivaled technology. In 1999, as Boxwood’s lead software engineer, Joe headed the team that designed and built the core career center infrastructure, a platform which still exists as the underpinning of Boxwood’s array of products and services. Joe’s more recent role as vice president of digital product development is distinguished by significant contributions to the growth and operational success of the company. His ideas and execution have resulted in production efficiencies, increased revenues and maximized customer satisfaction. Joe attended Towson University and spends his free time with his wife and two boys. He enjoys coaching and watching them both play club soccer and lacrosse.
Online Learning Solutions
Tracy TompkinsDirector of Business Development, Learning Solutions
Tracy began her career in the association marketplace with Naylor in 2001. She has held a number of roles including project manager and publisher. Her current primary focus is on the full range of online learning solutions, including live streaming at events, that Naylor offers the association industry. She has worked closely with numerous associations of varying sizes and has cultivated a wide breadth of experience and insight to help associations maximize the effectiveness of their communications mix and, as a result, increase their non-dues revenue earning potential. Tracy works out of the Gainesville office and earned a BS in international affairs from Florida State University. In her spare time she enjoys cooking, DIY projects, and spending time at the beach with her family.
Wendy WeiserFounder and President, WJ Weiser & Associates, Inc.
Wendy J. Weiser is the founder and president of WJ Weiser & Associates, Inc. Weiser was established in 1988 as a medical practice management firm that advanced into association management in 1990. In July 2015, Naylor Association Solutions acquired Weiser. In all, Weiser has managed associations with a reach of more than 25,000 members that represent $30 million in combined association revenue. Prior to founding her company, Wendy began her professional career with Baxter Healthcare Corporation, where she was responsible for designing, overseeing, and controlling the day-to-day business operations and practice management needs for more than 50 physical therapy centers located throughout the United States. Wendy completed her studies at Northeastern Illinois University with a major in psychology. In her spare time she enjoys travel, people she loves and poetry.
Naylor recognizes that a single solution can’t be the panacea for every association business requirement. Many associations need comprehensive services outside of our communications, events, career and software portfolio. Plus, maintaining a reputation as a best-in-class association solutions provider often means working with other best-in-class industry partners to help create the custom, meaningful experience you expect for your members. Naylor can work with your association to determine the best combination of third-party integrations to enhance your association’s offerings and meet your needs.