ASAE: The Center for Association Leadership and Naylor Association Solutions Announce New Partnership
WASHINGTON, D.C. – Two leaders in the association marketplace, ASAE: The Center for Association Leadership and Naylor Association Solutions, have announced today that they will be partnering to produce ASAE’s annual Associations Now Print and Online Buyers’ Guide. Sent to ASAE’s robust membership base, this annual guide is the go-to resource for more than 21,000 association executives and industry partners, and represents more than 9,300 unique organizations.
“Naylor Association Solutions is thrilled to be partnering with ASAE to help build their buyers’ guide and generate non-dues revenue,” said Alex DeBarr, president and CEO of Naylor. “Naylor strives to help associations, like ASAE, succeed in the ever-changing association marketplace, and we’re excited to share our industry-leading tools and practices to help them engage their members. We look forward to working with ASAE to make the upcoming edition of Associations Now Print and Online Buyers’ Guide the most useful to members yet.”
Karl Ely, senior vice president and publisher at ASAE, added, “The team at ASAE is excited to enter a new phase in our relationship with Naylor. We value their standing in the association community and respect how they manage their clients’ business, which made for an easy decision when choosing a supplier to work with on our buyers’ guide.”
Print and online buyers’ guides are an essential tool in the association marketplace. From promoting association products and services to creating member value 365 days a year, they help to shine a spotlight on members, service providers, suppliers and consultants, while promoting the mission of the association. By including an online, mobile-friendly version of the buyers’ guide, associations open their members up to opportunities previously unavailable, including search capabilities, the ability to filter information by industry or geography, and the convenience of having this resource with them at all times.
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About Naylor Association Solutions
Naylor Association Solutions produces print and online buyers’ guides for leading associations across North America, including California Society of Association Executives, Texas Society of Association Executives, Ohio Society of Association Executives, Society of Government Meeting Professionals, Meeting Professionals International Chicago Area Chapter, and more.
Naylor provides products and services that drive member engagement and revenue for 1,800+ associations in North America. Founded in 1969, Naylor helps trade and professional associations drive member engagement and revenue by offering an array of solutions, including communications strategy, content, print, digital, video, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS) solutions. It’s not what Naylor does that makes us unique; it’s how we do it. Our team is committed to customer service, has a strong sense of integrity and possesses deep expertise helping associations achieve more success. Naylor’s headquarters is located in Gainesville, Fla., with additional offices in McLean, Va.; Alpharetta, Ga.; Darien, Conn.; Schaumburg, Ill.; and Winnipeg, Canada.