By Dana Plotke
There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. While real-time audience surveys have been around for a while, text polling is one of the fastest growing and most popular ways to take the pulse of your members or attendees.
As this video explains, high-performing organizations are always looking for ways to incorporate technology for the sake of evolution and better execution. Text polling could be one such technology that makes sense for helping you grow engagement at your events.
If you think you’re seeing associations use more texting you’re not alone. According to our recent unscientific reader poll, more than half (54 percent) of Association Adviser eNews followers say they are either already texting or planning to text members within the next 12 months. Real-time polling is one of the reasons why.
Read the rest of this article, which originally appeared in Association Adviser eNews, and join our community for free at AssociationAdviser.com.