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Association Leaders Focused on NDR, Communication, Membership and Data

By Association Adviser staff

As we mark our fourth anniversary of Association Adviser this month, we thought we’d take the pulse ofAssociation Adviser readers to see what surprised them the most over the past year.

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Again, these results are still preliminary, but they seem to align with the stories that racked up the most pages views on our website Association Adviser.com.

Read the rest of this article, which originally appeared in Association Adviser eNews, and join our community for free at AssociationAdviser.com.